mroads
This case study details a complete rebranding initiative for mroads.com, an AI-powered technology services and talent solutions platform. By combining lean UX research, agile design methodology, and rapid prototyping, the redesign transformed the platform's digital presence to accurately reflect its innovative positioning as a market leader in digital expertise, talent solutions, data science, DevOps, cloud enablement, and quality assurance services
Year
10.25
Scope
Branding, UI
Timeline
4 weeks
Situation
mroads.com is a technology-driven hiring platform that connects companies with talent through AI-powered solutions. Despite having established itself as an innovative player in the recruitment space, the platform had become dated and misaligned with its modern capabilities. When I joined the project as a UX Designer, the platform was facing several critical usability issues:
